The Unstoppable Rise of W.i.S.H. on the Charts
After the rise of J-pop and K-pop, could I-pop be the next to take over the global pop scene?
The very acronym of W.i.S.H. is ‘World inka Stage Hai!’, or ‘the world is their stage’! United by their love for dance and music, they are working super hard to leave an indelible imprint in the global pop landscape.
The quartet (Ree, Zoe, Sim and Suchi) is said to be India’s first mainstream girl band in over 20 years.
Where did they come from and how the band was formed?
W.i.S.H. came from a varied background and was brought together by Mickey (Michael McCleary). He is a songwriter, producer, performer, composer and director from New Zealand, and based out of Mumbai since 2007.
Each member comes from different parts of India and has exceptionally different personality traits- Ri and Sim are sisters from Mumbai, Zoe is from Chennai and Suchi grew up aspiring to be a dancer and switched from a desk job in a production house to W.i.S.H.
What makes them stand out from the Indie crowd?
The Indian Indie scene is filled with ample talented people. But, W.i.S.H. proved to stand out for their unique blend of musical styles. Their willingness to take risks, not just by fusing pop with rock, but also by using Indian classical elements led to a completely new genre. And, that’s what appeals to the masses.
Also, in a male-dominated music industry, the music of W.i.S.H. has become the epitome of women’s empowerment. Their energy inspires young women to follow their musical dreams as well.
Lastly, the band’s talent is not limited to just the studio. But, they understand crowd engagement as well. Their live shows are out of this world!
This combination of unique musical styles, strong messages and outstanding live presence makes them different from other Indie artists.
Lazeez: The song that redefines the autonomy of women
W.i. S.H.’s debut single ‘Lazeez’ is an anthem celebrating the modern woman. Touching on themes of love and self-empowerment, the song encourages listeners to embrace their beauty.
‘Lazeez’ promises to thrill audiences with challenging beats, lyrics, and an engaging visual clip that showcases vibrant dance moves and a colourful aesthetic.
W.i.S.H. is thus a critical moment in the global pop scene and shows that nothing can stop I-pop. W.i.S.H. is about to take the world by storm, blending various music genres with their highly empowering messages and captivating live performances. Its leading single, ‘Lazeez’, redefines women’s independence to set the stage for new musical expression and sisterhood. To W.i.S.H., shattered barriers and an idealistic example to young women everywhere truly show the spirit by which their name was chosen—to prove a point: the world indeed is their stage.
